Alexander Blair Design Engineer

Studio

Creative range.

Software is most of what I do, not all of it. The same design instinct runs through brand, drawing, music, and video.

Brand & identity

Lumara

Spray-on solar · full brand identity system

A complete brand identity for Lumara — a spray-on solar-energy concept. The guide contains the logo system, lockups and clear-space rules, color, type, merchandise, and out-of-home advertising built on the campaign line: “That [blank] — now solar.”

Lumara Brand Guideline — title page with the Lumara wordmark and chevron mark

Inside the guideline

A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline A page from the Lumara brand guideline Process

In the wild

Lumara billboard mockup: 'These silos. These pipelines. Now solar.' Lumara social ad mockups — 'That wall — now solar', 'That roofing — now solar', 'That pavement — now solar'

Music (No Generative AI)

Warming up…

HUS-SYNTH

Three tracks and an instrument.

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